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Effective Instagram Marketing and Management Packages

Affordable Instagram Ads Cost & Marketing Plans

Discover the Cost of Instagram Sponsored Ads and Boost Your Profile or Business in India

Atlantis Digital Technologies, a trusted Instagram Marketing Agency in India, offers customized Instagram marketing pricing that unlocks branding opportunities and maximizes your business revenue. With an average monthly advertising cost on Instagram ranging from Rs. 8000 to Rs. 18,000, our expert services empower you to unleash the potential of Instagram Ads in India. Read on to find out the exact Instagram Ads Cost in India.

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Instagram Advertising Cost in India: Promote Your Brand Authentically

Instagram-sponsored ads offer a friendly and genuine approach to promoting your brand and products, allowing you to engage customers without resorting to aggressive sales tactics. It’s no wonder that many business owners prefer Instagram-sponsored ads, as they effectively boost brand exposure, drive website traffic, and generate valuable leads.

How Much Do Instagram Ads Cost in India?

On average, the cost per click (CPC) for Instagram-sponsored ads ranges from 36.69 INR to 146.75 INR. However, these costs vary depending on the industry and competition. Now you have an idea of the expenses involved in advertising on Instagram.

Instagram Promotion Packages

Basic

7,000₹

/month

Best for Startups

ADVANCED

10,500₹

/month

Best for Small Business

ENTERPRISE

14,000₹

/month

Best for Large Business

Our Comprehensive Instagram Marketing Services Cover:

Brand Awareness

The Brand Awareness objective is perfect for businesses seeking to enhance their brand visibility. It targets a wide audience to maximize brand exposure, making it an ideal choice for new market entrants or those launching new products or services.

Facebook Lead Generation

“Lead Generation” is a Facebook Ads objective designed to collect leads from your target audience. When you choose this objective, Facebook’s algorithm optimizes ad delivery to reach individuals more likely to provide their contact information in exchange for an offer, such as an e-book or webinar.

Facebook Traffic Ads

“Traffic” is a Facebook Ads objective that concentrates on driving increased traffic to your website or landing page. By selecting this objective, Facebook’s algorithm optimizes ad delivery to reach individuals more likely to click through to your website or landing page.

App Promotion

“App Installs” is a Facebook Ads objective focused on increasing the number of people who install your mobile app. By selecting this objective, Facebook’s algorithm optimizes ad delivery to reach individuals more likely to download and install your app.

Facebook Engagement Ads

“Engagement” is a Facebook Ads objective aimed at encouraging people to interact with your ad or content, such as by liking, commenting, or sharing. By selecting this objective, Facebook’s algorithm optimizes ad delivery to reach individuals more likely to engage with your content.

Facebook Sales Objective

“Catalog Sales” is a Facebook Ads objective tailored to promote products from your e-commerce catalog and drive sales on your website or app. By selecting this objective, Facebook’s algorithm optimizes ad delivery to reach individuals more likely to make a purchase.

Assessing the disparity in advertising costs between Facebook and Instagram

When it comes to advertising costs in the realm of social media, Facebook and Instagram stand out as the dominant players. Consequently, it is logical to analyze and compare the expenses associated with both platforms. This assessment will assist you in determining which platform provides the most advantageous return on investment for your advertising budget. Additionally, it will enable you to ascertain which social media platform offers a superior reach to your advertisements.

SOCIAL PLATFORM
CPM
CPC
Facebook
$6.70
$0.20 – $2.00
Instagram
$7.19
$0.97

Beyond considering the advertising costs of Instagram and Facebook, it is valuable to examine the demographics of each platform. While Facebook offers the ability to target a wide range of age groups, Instagram specifically excels in engaging with individuals aged 25 to 29. Moreover, Instagram outperforms its competitors in terms of user engagement, as depicted in the provided image. When aiming for optimal outcomes from your advertising campaign, it is advisable to select the social media platform that can deliver the greatest value. While choosing a single platform may result in cost savings, it may limit your ability to target a larger customer base and achieve improved results.

Career Opportunities

Campaign Type
Instagram Ads Cost
Instagram CPM (cost per 1000 impressions)
Rs. 8 to Rs. 12
Instagram CPC (cost per link click)
Rs. 0.48 to Rs. 2.8
Instagram CPL (cost per lead)
Rs. 4 to Rs. 1500
Instagram CPA (cost per acquisition)
Rs. 45 to Rs. 2000
Instagram CPV (cost per view)
Rs. 0.3 to Rs. 2
Instagram cost per event response
Rs. 70 to Rs.300
Instagram CPI (cost per install)
Rs. 30 to Rs. 100

Source-moneymint.com

Global Instagram Ads Cost

Content Director
Average Cost
Cost Per Click
$0.20 – $0.80
Cost Per Impressions
$2.50 to $3.50 per thousand impressions
Cost Per Engagement
Rs. 30 to Rs. 100

Source- Wordstream

Is it a sensible decision to allocate funds towards Instagram advertising?

Enhanced Click-Through-Rate (CTR)

Distributing your ad budget across various networks is an option, but Instagram consistently delivers the best CTRs. A survey conducted by Fortune reveals that Instagram advertising exhibits a click-through rate that is 2.5 times higher compared to other social media platforms.

Diverse Targeting Options

Similar to other social media platforms, Instagram offers advertisers a range of advanced targeting options. These options include location, interests, and more, which ultimately lead to higher returns on your ads. Instead of targeting everyone interested in technology, you can narrow your focus to individuals interested specifically in robotics.

Exceptional Engagement

Compared to other social media platforms, Instagram exhibits remarkable engagement rates, as indicated by a Forrester study. When it comes to engagement rates, Instagram outperforms Facebook by 10 times.

When users are highly engaged on a platform, advertising tends to yield desired outcomes. By targeting the right audience, you can encourage users to click on your ads, like your page, or make purchases.

Increased Order Values

Multiple studies have shown that the average order value for Instagram advertisers is $65. While Facebook may have slightly higher social media sales, the average order value on Facebook is around $50, which is lower than that of Instagram.

Improved Conversion Rates

In addition to generating higher order values, Instagram ads also achieve higher conversion rates compared to other networks. When looking at average conversion rates, Instagram advertising achieves 1.08 percent, surpassing Pinterest ads at 0.54 percent and Twitter ads at 0.77 percent.

While Instagram ad costs can be justified, it’s important to note that achieving successful outcomes on Instagram requires a well-executed ad campaign. To attain the desired results with Instagram ads, it is crucial to consistently create and optimize your advertising strategy.

Determining Factors for Instagram Advertising Costs

Expected Action Rates

The projected action rates directly impact the costs of your Instagram ads. This factor is based on the likelihood of your audience responding to the displayed ad, including actions such as conversions and clicks. Instagram prioritizes ads with engaging and high-quality content, as it increases the probability of user engagement. This, in turn, leads to lower bid values, resulting in more leads and conversions.

Competition Level

The prevailing competition in your target audience segment has a noticeable impact on the cost of running Instagram ads. If numerous businesses are targeting the same audience, costs tend to be higher. When multiple advertisers bid to reach the same audience, a bidding war occurs, requiring companies to outbid one another. Consequently, your cost per click (CPC) may increase to compete effectively.

Ad Relevancy Score

The cost of your Instagram advertising is influenced by your ad relevancy score, which indicates how relevant Instagram perceives your ad to be for the viewers. Instagram aims to provide users with relevant content in their feeds. Your relevancy score is determined by how people react to your ad, including actions like clicks, comments, and likes. Positive responses increase your relevancy score, while negative reactions, such as hiding the ad, result in a lower score, which negatively impacts ad performance.

Bid Amount

The bid amount you set directly determines your expenditure on Instagram ads. It is essential to consider the amount you are willing to invest in generating sales leads. In simple terms, the bid amount is usually directly proportional to the amount spent on the ad. For example, if you have a budget of $1000 and a bid amount of $5 per click, you would receive approximately 200 clicks on your Instagram ad. Similarly, a bid amount of $1500 with $10 per click would result in around 150 clicks. Generally, a higher per click amount leads to fewer clicks or impressions.

Cost Factors in Instagram Ads Additional Factors

Influencing Instagram Ad Costs

Gender

Surprisingly, targeting females through Instagram ads tends to be more expensive compared to targeting males. This is due to the inherent nature of females being more engaged on the platform. Therefore, advertising specifically to female audiences on Instagram incurs higher costs.

Holidays and Events

During holidays and special occasions, people tend to spend more time on Instagram and other social media platforms, resulting in increased advertising costs during these periods. The heightened competition arises as more companies strive to target their customers during these festive times. Therefore, if you plan to advertise on Instagram during holidays, it is advisable to allocate more funds to your advertising budget.

Market Dynamics

The market segment you aim to target plays a role in determining the cost of your Instagram advertising. For B2B firms, it tends to be a more expensive endeavor since there are fewer companies present on Instagram compared to individual users. However, certain sectors such as beauty and apparel demand higher advertising costs regardless of the market dynamics.

Types of Instagram Ads

Advertisers have a selection of four main types of Instagram ads to choose from. Let’s explore them below.

Instagram Story Ads

Instagram story ads are the latest addition to Instagram’s advertising options, allowing advertisers to promote their products and services to a targeted audience. These ads have gained popularity because users enjoy viewing stories. A recent report revealed that approximately 33% of users actively engage with Instagram stories created by businesses. This indicates a strong interest in hearing what brands and businesses have to say through stories.

Instagram story ads make effective use of the available screen space, occupying the entire screen when a person views them. This enables advertisers to capture the complete attention of their audience. Story ads encourage interaction and encourage users to explore advertised products. Although relatively new, they have the potential to yield significant results for businesses.

Instagram Photo Ads

Photo ads are the most commonly used advertising format on Instagram. These ads consist of images that appear in the audience’s newsfeed. Instagram photo ads can be displayed in either square or portrait frames and feature a call-to-action (CTA) button at the bottom of the photo, along with a sponsored flag.

When creating photo ads, it is crucial for advertisers to carefully select the right photo. The chosen image should align well with Instagram’s aesthetic, avoiding an overly stock photo appearance that might stand out and discourage engagement with the ad campaign. To maximize the effectiveness of photo ads, it is recommended to choose a photo that resembles a regular Instagram post while accurately representing the brand’s image.

Instagram Video Ads

Video ads offer advertisers a powerful advertising option on Instagram. These ads are similar to photo ads, but with the difference of incorporating a video instead of a photo.

As videos have proven to be an effective attention-grabbing medium, video ads possess engaging capabilities. When targeted users scroll through their newsfeed and come across a video ad, the ad starts playing automatically. It is crucial to note that these video ads begin playing without sound, so it is essential to convey important information visually to ensure it is not missed while viewers watch the video. A tip is to avoid placing the most critical part of the video in the first few seconds.

Instagram Carousel Ads

Carousel ads provide an excellent option for advertisers to engage with their audience. With carousel ads, advertisers can upload multiple photos or videos in a single post, offering various options related to their offerings to the audience.

For instance, if a series of books is being promoted, sharing just one photo of a book in the post would not be sufficient. However, with a carousel ad, multiple images of different book versions or even a video can be included, creating better engagement opportunities.

In the current fast-paced environment, utilizing carousel ads is an effective method to captivate the audience’s attention and generate interest in the offerings. By featuring multiple images and videos, carousel ads ignite significant interest in the targeted audie

Instagram Promotion Packages

Due to the visual nature of Instagram, text ads are not effective on this platform. To reach your audience with Instagram ads, you need images, a set of images, or videos (which can be complemented by text). Additionally, it is important to have an optimized and appealing profile, an effective social media engagement strategy, and the ability to analyze campaign growth.

We offer Instagram promotion packages that are categorized to deliver optimal results to our clients. With our Bronze, Silver, and Gold plans, clients have the flexibility to select the ideal Instagram marketing package that aligns with their budget and specific business needs.

Low Cost Instagram Promotion Packages In India

Basic Instagram Promotion Packages

₹ 7,000

Per Month

Instagram Marketing

  • Business Profile Creation
  • Optimization Of Business Profile
  • Instagram Stories Creation
  • Post Creation For Instagram Profile (1 per week)
  • Hashtag Research
  • Competitors Analysis
  • Responding to comment
  • Engagement Strategy
  • Outreach With Influencers
  • Link With Facebook Page
  • Video Uploading On IGTV(1- Provided by client)
  • Instagram Analytics & Monitoring
  • Monthly Reporting

Instagram Ads

  • Instagram Ads Campaign – 1
  • Ad Set – 1
  • Ads – 1
  • Audience Research
  • Instagram Ads Campaign Set up
  • Instagram Ads Creative Creation & Design
  • Instagram Ads Monitoring And Management
Sign Up Now

Advanced Instagram Promotion Packages

₹ 10,500

Per Month

Instagram Marketing

  • Business Profile Creation
  • Optimization Of Business Profile
  • Instagram Stories Creation – 2 per week
  • Post Creation For Instagram Profile (2 per week)
  • Hashtag Research
  • Competitors Analysis
  • Responding to comment
  • Engagement Strategy
  • Outreach With Influencers
  • Link With Facebook Page
  • Video Uploading On IGTV(1- Provided by client)
  • Instagram Analytics & Monitoring
  • Monthly Reporting

Instagram Ads

  • Instagram Ads Campaign – 2
  • Ad Set – 3
  • Ads – 6
  • Audience Research
  • Instagram Ads Campaign Set up
  • Instagram Ads Creative Creation & Design
  • Instagram Ads Monitoring And Management
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Enterprise Instagram Promotion PackagesRecommended

₹ 14,000

Per Month

Instagram Marketing

  • Business Profile Creation
  • Optimization Of Business Profile
  • Instagram Stories Creation – 4 per week
  • Post Creation For Instagram Profile (3 per week)
  • Hashtag Research
  • Competitors Analysis
  • Responding to comment
  • Engagement Strategy
  • Outreach With Influencers
  • Link With Facebook Page
  • Video Uploading On IGTV(2- Provided by client)
  • Instagram Analytics & Monitoring
  • Monthly Reporting

Instagram Ads

  • Instagram Ads Campaign – 3
  • Ad Set – 6
  • Ads – 10
  • Audience Research
  • Instagram Ads Campaign Set up
  • Instagram Ads Creative Creation & Design
  • Instagram Ads Monitoring And Management
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Obtain Highly Effective Instagram Marketing Services for Business Growth

Our approach focuses on achieving tangible results to enhance your customer reach, drive traffic, increase engagement, and boost conversions. We possess innovative concepts to enhance your Instagram Marketing Campaigns. We assist you in expanding your business and generating revenue through Instagram by:

  • Promoting Your Hashtag Across Other Social Profiles.
  • Adding Artistic Touches to Your Hashtags.
  • Crafting Engaging Captions.
  • Leveraging Influencer Marketing.
  • Creating a Unique Instagram Style.
  • Targeting Local Audiences.

Searching for Cost-Effective Instagram Marketing Packages in India? Reach Out to Us Today!

If you are in need of a dependable Instagram Marketing Agency in India, Atlantis Digital Technologies is your ideal choice. We offer proven, outcome-driven services at competitive prices.

Frequently asked questions

What are the Instagram Marketing Packages offered by Atlantis Digital Technologies?

Atlantis Digital Technologies offers a range of Instagram Marketing Packages, including basic, standard, and premium plans. Each package includes different features and services tailored to meet the specific needs and budgets of businesses.

How can Instagram Marketing Packages from Atlantis Digital Technologies benefit my business?

Our Instagram Marketing Packages are designed to help businesses increase their brand visibility, reach a larger audience, drive more traffic to their website, and boost conversions. Through strategic planning, targeted advertising, content creation, and community engagement, we aim to enhance your Instagram presence and ultimately grow your business.

What makes Atlantis Digital Technologies' Instagram Marketing Packages unique and effective?

Our Instagram Marketing Packages stand out due to their unique combination of industry expertise, data-driven strategies, and creative approaches. We understand the nuances of Instagram as a marketing platform and tailor our packages to leverage its full potential for your business growth.

Are the Instagram Marketing Packages from Atlantis Digital Technologies customizable to suit my specific business needs?

Absolutely! We offer customizable Instagram Marketing Packages to ensure they align with your business goals and requirements. We conduct a thorough analysis of your brand, target audience, and competition to create a tailored package that maximizes results.

Can Atlantis Digital Technologies provide case studies or examples of successful Instagram marketing campaigns they have implemented?

Yes, we can provide you with case studies and examples of our successful Instagram marketing campaigns. These will demonstrate our track record of delivering tangible results and showcase how we have helped businesses achieve their marketing objectives.

How long does it typically take to see results from the Instagram Marketing Packages offered by Atlantis Digital Technologies?

The timeline for seeing results can vary depending on various factors, such as your business niche, target audience, campaign goals, and level of competition. However, our goal is to deliver noticeable improvements in brand visibility, engagement, and conversions within a few weeks of implementing our Instagram Marketing Packages.

What metrics or key performance indicators (KPIs) does Atlantis Digital Technologies track to measure the success of their Instagram marketing campaigns?

We track several key metrics and KPIs to measure the success of our Instagram marketing campaigns. These may include metrics such as follower growth, post engagement, website traffic generated, click-through rates, conversions, and return on investment (ROI).

Do the Instagram Marketing Packages include any competitor analysis or research?

Yes, our Instagram Marketing Packages include competitor analysis and research. We analyze your competitors’ Instagram strategies, identify their strengths and weaknesses, and leverage these insights to create a competitive edge for your business.

How does Atlantis Digital Technologies ensure that my Instagram marketing campaigns comply with Instagram's guidelines and policies?

We have a thorough understanding of Instagram’s guidelines and policies, and we strictly adhere to them when executing your marketing campaigns. Our experienced team is well-versed in best practices and ensures that all content, advertising, and interactions comply with Instagram’s rules.

Can Atlantis Digital Technologies provide ongoing support and maintenance for my Instagram marketing campaigns?

Yes, we provide ongoing support and maintenance for your Instagram marketing campaigns. We offer regular performance monitoring, optimization, and reporting to ensure that your campaigns continue to deliver results.

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