Panel Discussions, Report Launch, Live Performances, Night Summit, Workshops and More. here’s a quick glimpse of what’s to come at DigiPlus Fest 2023 :
The digital medium has become the quickest expanding segment in the media landscape. Nearly every brand is enhancing their advertising expenditures on this platform, recognizing that consumers are dedicating a substantial amount of time on the internet. It has been reported that Indians spend an average of 7 hours online and digital advertising now holds a significant portion, over 30%, of India’s advertising expenditure.
The digital medium is thriving and experiencing rapid growth, with continuous advancements in technology such as AR, VR, voice, search, programmatic, the Metaverse, and Web 3.0. It offers a wealth of opportunities for both young professionals seeking to expand their knowledge and experienced marketers who want to stay ahead of the curve. Regardless of one’s background, there is always something new to discover in this dynamic field.
To simplify and demystify the rapidly evolving digital marketing landscape, ETBrandEquity presents the upgraded and expanded DigiPlus Fest 2023, an annual digital marketing conference. The largest festival in digital marketing is scheduled to occur at the Pullman, Aerocity Noida on February 2nd and 3rd and will bring together India’s top digital marketing experts to discuss a range of topics and explore the growth and potential in this field.
Over the course of two days, attendees will participate in engaging keynote presentations, panel discussions, and fireside chat sessions. In addition to these educational sessions, the festival will feature a host of other exciting activities.
Night Summit: DigiPlus Fest 2023 is hosting India’s first-ever Night Summit. The event will feature four case study sessions presented by brand leaders who will share their proven strategies. Following the sessions, attendees will have the opportunity to enjoy live musical entertainment and network with more than 100 CXOs.
Report Launch: The ETBrandEquity team will release a whitepaper report “The State of Digital Marketing in India” at DigiPlus Fest 2023. This report aims to provide marketers with the latest data, trends, and insights in the field of digital marketing in India.
Workshops: A series of workshops led by industry experts have been organised at the DigiPlus Fest 2023. These experts will train the participants and share their learnings on multiple subjects such as segmentation, personalisation, use of mobile, consumer behavior and much more.
At DigiPlus Fest 2023, a series of workshops led by industry experts will take place. These workshops will provide training and insight on various subjects such as segmentation, personalization, mobile usage, consumer behavior, and more. The participants will have the opportunity to learn from the experiences of these experts.
Awards Night: The annual India DigiPlus Awards Night will take place on February 2nd to recognize and reward the best talent and work in digital marketing. During the two-day festival, senior industry leaders such as Naveen Munjal, Vivek Gambhir, Anil Agarwal, Sandeep Varaganti, Rohit Kumar Singh, Richard Oppy, Geetika Mehta, and Rishi Pardal will deliver keynote speeches and participate in discussions on various digital marketing topics such as influencer marketing, retention marketing, creativity, media planning, product building, programmatic advertising, and more. These leaders will offer valuable insights and perspectives on the current state and future of digital marketing in India.
1. Influencer Marketing:
Tenets of Building a Successful Influencer Marketing Strategy” is a session that focuses on the essential elements for creating an effective influencer marketing campaign. The session will explore topics such as identifying the appropriate influencers, establishing clear goals and objectives, developing a content plan, evaluating the success of the campaign, and more. The goal is to help marketers effectively utilize influencer marketing to reach and engage their target audience.
2. Digital Media: The White Knight of Indian Advertising?
Digital Media is a session that will analyze how brands are investing in digital advertising and how this has evolved in recent years. The session will examine the significant growth of the overall advertising industry, which has increased by 18.6% in 2020, and the role that digital media has played as a savior. The aim of the session is to provide insights into the current state of digital advertising in India and how it has impacted the industry.
3. Being Digitally Creative
Being Digitally Creative is a panel discussion focused on exploring the various creative options available to brands and how they can use them to stand out in a crowded market. The panel will delve into the topic of digital creativity and how brands can leverage it to effectively communicate with their target audience.
4. Surge in Mobile Video Content Spending
Surge in Mobile Video Content Spending is a panel discussion that will examine the growing trend of mobile video content and how marketers are utilizing it to engage with their target audience. The panel will delve into the topic of mobile video content and how it is being utilized by marketers to reach their audience effectively.
5. Hyperlocal or National: Scaling Up with Influencer Marketing
Hyperlocal or National: Scaling Up with Influencer Marketing is a panel discussion that will explore the dilemma of choosing between a hyperlocal or national approach for influencer marketing. The panel of experts will examine the pros and cons of both strategies and provide insights into the factors that brands should consider when deciding which approach is best for their influencer marketing efforts. The goal of the session is to help brands make informed decisions about their influencer marketing strategy and effectively scale their efforts.
6. Product First on Digital
Product First on Digital is a session focused on understanding the essential elements of creating a successful digital product that meets the needs of customers. The session will decode the fundamentals of building a great digital product, providing insights and best practices for brands looking to create products that are both functional and customer-focused. The goal of the session is to help brands understand how to create digital products that are able to meet the needs of their customers.
7. Preventing Ad-fraud and Leakage
Preventing Ad-fraud and Leakage is a session that will address the issue of ad fraud, which is a global problem that results in billions of dollars being wasted annually. The session will examine how marketers are dealing with ad fraud and explore strategies for preventing ad-fraud and reducing leakage. The goal of the session is to provide marketers with insights and best practices for preventing ad fraud and ensuring that their advertising budgets are being used effectively.
8 Business leaders view digital transformation
Business leaders view digital transformation as a crucial step to keep up with changing consumer behavior. Consumers are increasingly moving online and seeking more digital experiences, leading brands to undergo digital transformation to better serve their customers. This transformation involves adapting processes and services to meet customer demand for digital experiences, including marketing, sales, and customer service. The transformation also involves embracing new technologies to optimize operations and improve customer experiences. Many business leaders in India, including Saurabh Bajpai, Akshay Kapoor, Anita Nayyar, Shashank Srivastava, and Sukhleen Aneja, among others, are participating in panels to discuss the importance of digital transformation for businesses.
Some of the other speakers who will be participating in various panels include: Bajpai, Senior Director & Country Category Leader, Gillette India; Akshay Kapoor, Associate Some of the other speakers who will be participating in various panels include: Saurabh Director, Perfetti Van Melle; Anita Nayyar, COO-Media, Branding & Communications, Patanjali Ayurved; Shashank Srivastava, Executive Director- Marketing and Sales, Maruti Suzuki; Pallavi Singh, Head – Digital & Consumer Services – Emerging Mobility Business Unit, Hero MotoCorp; Sukhleen Aneja, CEO, FMCG & Beauty Brands, The Good Glamm Group; Sarbvir Singh, President and CEO, Policybazaar.com; Zeenah Vilcassim, Marketing Director, Bacardi India; Adarsh Nair, CEO, Airtel Digital;Bhuvan Bam, Founder, BB Ki Vines; Anuja Mishra, Chief Marketing Officer, Honasa Consumer; Rajiv Dubey, Head of Media, Dabur India; Gayatri Mathur, Director, Growth, Blinkit; Ashish Bhasin, Co-Founder and Chairman, Rebid; Niraj Ruparel, Head Of Mobile and Emerging Tech, GroupM Emerging Tech Lead at WPP India; Prasun Kumar, Chief Marketing Officer,Justdial; Mayank Prabhakar, Head of Digital Marketing, VIVO India; Rohit Raj, Founder, BB Ki Vines; Lloyd Mathias, Business Strategist & Independent Director, Former Marketing Head of HP Asia; Aashish Chandra, Chief Digital & Technology Officer, The Body Shop; Priyang Agarwal, Director – Marketing & Growth, Tata 1mg; Saurabh Agrawal, SVP, Lenskart.com;Saurabh Marwah, AVP – Growth & Marketing, Spinny; Aakash Goyal, AVP – Marketing, GoMechanic.in; Shivam Kumar Nayak, Head of Digital Marketing, FableStreet; Sahil Singhani, Manager Partnership & Affiliate, Gameskraft; Harsh Parekh, General Manager Marketing, WOW Skin Science; Anil Agarwal, Additional Secretary, Department for Promotion of Industry and Internal Trade (DPIIT), Government of India, ONDC; Gopa Menon, Head of Digital, South Asia, Mindshare, GroupM; Rishi Pardal, CEO and Managing Director, United Breweries; Geetika Mehta, Managing Director, Hershey India; Satish Kadu, Managing Director, Yoptima, Manikanth Devarakonda, Director of Marketing & Growth, Urban Company; Amritansu Nanda, Chief Marketing Officer, ZEPTO;Utsav Malhotra, Chief Operating Officer, Noise; Aditya Gurwara, Co-Founder – Brand Alliances, Qoruz; Piyush Jain, Chief Digital Officer & Chief Marketing Officer, SRL Diagnostics; Vijay Iyer, Director-Ad Sales, Amazon Ads India; Sandeep Varaganti, CEO, JioMart, Reliance Retail; Siddharth Banerjee, MD & SVP, Pearson India & Asia; Shubham Khurana, Brand Head, Cleartrip; Neil George, Managing Director, Nivea – India, Bangladesh, Sri Lanka, Nepal and Bhutan; Ravi Garg, Director – Business Messaging, Meta India; Soumyadip Chatterjee, Brand Marketing Director, Snapdeal; Rohit Verma, CEO and Cofounder, Torc.ai; Kumar Awanish, Chief Growth Officer, Cheil India; Mauli Teli, Co-Founder and CEO, Iba Cosmetics; Kalpesh R Parmar, Country General Manager, Mars Wrigley;Nikhil Kumar, Director, Truecaller Ads- North & East India, Truecaller Ads- North & East India; Rahul Tandon, Chief Customer Service Officer, Ecom Express; Dhruv Aggarwal, Partner, Bain & Company; Shubho Sengupta, Director, Media & Creative, MyGov India; Samit Khanna, Business Head & VP, HealthifyMe; Varun Mohan, Head of Growth & Revenue, India & SAARC, MiQ; Vidyut Kaul, Head, Personal Health, Philips Indian Subcontinent; Anand Chakravarthy, Chief Growth Officer, Omnicom Media Group India; Apurva Ranjan Sircar, Head Marketing, Bandhan Bank; Sai Thota, Head – Digital Marketing, Ferns N Petals; Harshita Singh, Founder & Business Head, Times Prime; Sambit Dash, VC Partner, RPSG Capital, Rumi Ambastha, Director- Brand Marketing, The ManCompany; Vandana Chopra, Partner and Head of Brand and CommunicationsKPMG in India; Ravi Garg, Director – Business Messaging, Meta India; Satya Prabhakar, Founder & CEO, Sulekha; Bharat Sethi, Founder & CEO, Rage Coffee;Pankaj Bhatnagar, Senior Vice President – Enterprise Sales, Netcore Cloud; Ankita Jain, Co-Founder, CMO, Earnly; Carson Dalton, Director, Public Affairs, Communications & Sustainability – India & Southwest Asia, The Coca-Cola Company; Angad Sehdev, Head of Product, WinZO; Punit Chahar, Asia Head of Digital Marketing, OLX Autos; Sumeet Singh, CMO, InfoEdge India; Adil Sanwari, Region Head – Digital & Ecom, AkzoNobel; Sandipan Bhattacharyya, Managing Director & Chief Creative Officer, GREY group; Vani Gupta Dandia, Marketing Consultant; Arjun Kolady, Head of Sales, Spotify India; Damyant Singh Khanoria, Chief Marketing Officer, OPPO India;Rohit Kumar Singh, Secretary to the Government of India · Ministry Of Consumer Affairs; Prasad Sangameshwaran, Editor, ETBrandEquity.com; Satrajit Sen, Head – Product and Community, ETBrandEquity.com; Devesh Gupta, Lead – Brand Solutions, ETBrandEquity.com; Anirban Roy Choudhury, Assistant Editor – Special Initiatives, ETBrandEquity.com; Ojasvi Nath, Assistant Editor Features, ETBrandEquity.com; Saumya Jain, Digital Creator – Content and Community, ETBrandEquity.com; Sohini Ganguly, Digital Content Creator, ETBrandEquity.com; Chehneet Kaur, Digital Content Creator, ETBrandEquity.comDigiPlus Fest 2023 has been well supported by the industry with WhatsApp is the presenting partner, Amazon Ads is the gold partner. MoEngage, NetCore and Spotify Advertising are associate partners for the event. ReBid, MiQ, Qoruz, Suhani Advertising Agency, Torc.Ai, Y Optima, ProManage, Earnly, and FanCode. Ipsos has come on board as the knowledge partner for this event.
